We thought that now would be a great time to fill everyone in on how the team at Primrose Fair is going to ensure that the Spring event goes off with a bang! Please find following, the grand plan and the steps you can take as a stall holder to promote your presence at Primrose Fair.
Primrose Fair are actively promoting the event and stall holders through Facebook, Pinterest, Google + Instagram and the blog. Strategically scheduling posts to increase likes and create engagement with followers.
Promoted posts and advertisements are also used. We schedule these posts during peak times when engagement is at its most powerful.
Connect with other stallholders and buyers through these avenues by following us on
Google + /Primrosefair
Primrose Fair Media Partners
Mornington Life Magazine is a full colour, local publication with a readership of 39,000. Primrose Fair has already run a full colour, half page advertisement with accompanying editorial in the Winter 2013 edition. We have another full colour advertisement booked for the Spring edition which will be distributed two weeks before the October event. We have been promised more editorial promoting our collaboration with local businesses PLUS additional editorial in the Mt Eliza Village Magazine which has a readership of 20,000.
Mornington Life are also offering stall holders of Primrose Fair an opportunity to take advantage of a special Primrose Fair Advertising package will help promote Primrose Fair & you as a stall holder.
Click Here for the Mornington Life Magazine media package.
Primrose Fair subscriber competitions
We have generated fantastic engagement by running Facebook competitions. In order to enter the competition, people are required to sign up to the Primrose Fair newsletter, thus facilitating the development of our database and enabling us to successfully promote future events direct to our audience.
Promoting your business further through Primrose Fair
One of the aims of Primrose Fair is to not only curate a gorgeous market for designers on the Mornington Peninsula but also to help business's promote their wares through Primrose Fair advertising avenues. If have been accepted as a Primrose Fair Stall holder please find the Marketing Package here.
We have been overwhelmed by the support Toorak College has given to Primrose Fair. Toorak loves their old girls and we have Marlee to thank for fostering our great relationship with the school. Advertisements for Primrose Fair will run in the school newsletter from now until right up to the event and no doubt we will see an amazing turnout from the school community.
We also have a full colour advertisement in the Toorak College Elephant magazine. The Elephant has a readership of 6,500, many of whom are still living in the local area.
In addition to the promoting the event within the Toorak College community, we will be advertising in the newsletters of other schools including, Kunyung Primary School, Somers Primary School and Mt Eliza Primary School. (These schools are yet to be contacted and could be subject to change)
Lara and Marlee will be interviewed about Primrose Fair on Breakfast with Johnno and Marzi. Tune in to 98.7 rpp between 6 and 8am on 2 September to hear the segment. We look forward to working with RRP in the future
Primrose Fair will be advertising on the Mornington Peninsula Kids website in the lead up to the event. With a database of over 1000 parents and a fan base of over 5,000 on Facebook, Mornington Peninsula Kids is a great way to connect with families living on the Peninsul
Advertising posters to share
Please join our event on facebook and invite all of your clients and friends so they can receive updates about Primrose Fair. Please use the advertising posters below for your website, facebook, newsletters and other means of promotion and advertising.